HONOR OPENS 200TH STORE IN SM MANILA

Honor has opened its 200th store in the Philippines at SM Manila, according to initial information from the company. The new outlet was formally launched this week, marking a milestone in the brand’s retail expansion in the country. Company representatives said the store will offer Honor smartphones, tablets, wearables, and accessories. The SM Manila branch is positioned as both a sales and customer service point, based on official statements.

The opening at SM Manila adds to Honor’s presence in major malls and commercial centers nationwide. The brand, which re-entered the Philippine market in recent years after operating previously under a different corporate structure, has been expanding through a mix of concept stores and partner retailers. Industry observers note that physical stores remain a key channel for smartphone brands in the country, particularly for after-sales support and device demonstrations. The location in a central Manila mall is expected to draw a mix of students, workers, and commuters who frequent the area.

Honor has not yet released detailed performance figures for its retail network tied to the 200-store mark. The company has also not disclosed specific sales targets for the SM Manila outlet or for its broader brick-and-mortar footprint. Local partners and mall management are coordinating promotional activities and launch-day offers, though full terms and duration of these campaigns were not immediately outlined. Additional information on staffing levels and service coverage at the new store is still being consolidated, according to initial briefings.

What is confirmed so far is that the SM Manila branch is now operational and integrated into Honor’s official service and sales channels in the Philippines. Customers can already purchase devices and inquire about warranty and support at the site, based on official statements from the brand’s local team. Further updates on store performance, customer traffic, and any expansion of services are expected in subsequent company communications. For now, the opening marks the latest step in Honor’s ongoing effort to build a nationwide offline retail network.