DON’T EXPECT A NEW ROG PHONE OR ZENFONE IN 2026
Asus is not expected to release new ROG Phone or Zenfone models in 2026, according to initial information circulating in industry reports and channel checks. The indications point to a pause in major flagship smartphone launches under these two brands for that calendar year. While Asus has not issued a detailed public roadmap, the absence of 2026 references in recent product and financial briefings has drawn attention from analysts and enthusiasts.
The ROG Phone line has served as Asus’s primary gaming-focused smartphone series, emphasizing high-refresh displays, performance tuning, and accessory ecosystems. Zenfone, by contrast, has targeted compact or mainstream flagship users, often highlighting camera and design features. Together, these product families have represented Asus’s main presence in the global Android premium and upper-midrange segments, although their market share has remained limited compared with larger smartphone manufacturers.
Based on official statements in recent quarters, Asus has been emphasizing broader device portfolios, including laptops, gaming PCs, and creator-focused hardware. Public comments from executives have focused on profitability, product consolidation, and prioritizing segments with stable demand. In that context, the absence of explicit 2026 smartphone commitments has been interpreted as a sign of reduced emphasis on new ROG Phone and Zenfone launches during that period.
Industry observers are currently watching regulatory filings, supply chain orders, and component contracts for signs of any unannounced handset projects. Distributors and retail partners have also reported that planning discussions for 2026 have centered on existing or carryover models rather than entirely new ROG Phone or Zenfone generations. According to initial information from these channels, Asus appears to be aligning its mobile efforts around lifecycle support, software updates, and regional sell-through of current devices.
At this stage, no formal 2026 successor devices for either ROG Phone or Zenfone have been confirmed by Asus. The company has continued to provide software maintenance schedules and region-specific availability updates for its existing smartphones, but has not attached timelines for future flagships. As a result, the working assumption in the market is that users should not expect brand-new ROG Phone or Zenfone hardware in 2026, pending any change in guidance from Asus.
